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SELECTED
WORKS.

In Focus

CASE
STUDIES.

Influencer-Led Brand Strategy

Omaxe Chowk

Reframing the mall positioning to a boutique premium wedding mall through creator-led storytelling and premium lifestyle content.

01 — Creator Selection

High-engagement creators selected for their style, audience and content fit.

02 — Creator-Led Content

Influencers showcased shopping, dining, events and lifestyle experiences across the mall.

03 — Brand Narrative

Shifted the perception from a conventional shopping destination to a more premium, boutique-led experience.

04 — Retail Visibility

Put the spotlight on premium and luxury brands, using creators to make the retail experience aspirational.

Omaxe Chowk

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